The Media Wherezone

The consumption of media has historically been a social undertaking, from families crowding around impressive free-standing wooden radios in the 1920s, to extended family and friends jamming themselves into tiny living rooms to bask in the glow of the first televisions in the 1950s. Today media is largely inescapable, and with the introduction of portable media devices such as smartphones and tablets the majority of us are never without a form of digital media constantly connecting us to other people. Isn’t it ironic then that in some respects media is now less social and more isolating than ever?

Take my brothers interaction with media for example. Bradley and Matthew are twins, which means my parents don’t feel as bad about continuing to make them share a room at 15. Their room is small, always a mess, and lacking in any decor that identifies it as a loved space. However in the middle of the chaos, beside the desk covered in unfinished homework and chocolate wrappers, is a flat screen 40-inch hi-def television. Connected to this is a PlayStation, a Wii and an X-box. On any given day a couple of laptops, a mobile phone or two, an iPod or a Nintendo DS could be lying on the floor. 

They both spend the majority of their time at home together in that room. But rarely speak to each other. If Matthew is playing FIFA on the X-box then chances are Bradley’s watching YouTube on his laptop. If Bradley’s playing a game on his iPod then Matthew’s probably…still playing FIFA actually. That boy spends most of his life controlling pixels in the shape of men to kick other pixels in the shape of soccer balls. Sometimes they even Facebook message each other from different devices.

I would call that social not-working.

…I am actually really proud of that pun…



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